COM 175 - Digital Marketing & Analytics

3 Cr.
Contact Hours Per Week: 3 Lec

Social media has become an integral part of today’s globally connected world. This interdisciplinary course examines the principles and tools used in digital marketing across various social media platforms. Students will learn the following topics: audience analysis, consumer behavior, search engine optimization, digital channels, social media performance indicators, and social media content marketing strategies. Emphasis will be placed on using social media metrics and analytics to assess audience engagement and develop targeted marketing strategies.

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COM 175 - Digital Marketing & Analytics