May 30, 2020  
2015-2016 Student Catalog 
    
2015-2016 Student Catalog [ARCHIVED CATALOG]

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HOS 204 - Convention & Meetings Management

3 Cr.
Contact Hours Per Week: 3 Lec.

This course introduces students to the field of meetings and convention management in the hospitality industry. It defines the scope and segmentation of the meetings market including: key players, relevant marketing and sales strategies, the planning and implementation process from the user and provider perspectives, management challenges, impact of IT, and current trends.
Usually offered Spring semester


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