Nov 17, 2019  
2012-2013 Student Catalog 
    
2012-2013 Student Catalog [ARCHIVED CATALOG]

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BUS 113 - Fundamentals of Marketing

3 Cr.


Marketing deals with the movement of goods and services from the provider to the consumer. This course provides an introduction to the concept of marketing as a system of interrelated, interdependent activities emphasizing the practical procedures involved in marketing management. (Usually offered Spring semester.)


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