CMA 109 - Fundamentals of Visual Communication

3 Cr.

An overview of general communication theory as it specifically relates to visual images. The emphasis of the course will be on images which are utilitarian (applied arts as opposed to the fine arts) in nature. The course will stress such visual and graphic factors as line, shape, size, color, texture, balance, and typography and their impact on the visual presentation of information. Laboratory experiences will be utilized to reinforce and enhance the student’s awareness and understanding of the relationship between the theoretical and applied nature of the subject. (Usually offered Fall and Spring semesters.)

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CMA 109 - Fundamentals of Visual Communication