SPE 111 - Fundamentals of Persuasion

3 Cr.

This course is designed to introduces the student to the fundamentals of persuasion. Emphasis is placed on writing and speaking skills/techniques, the elements, audience, message, modes and strategies/reasoning of the persuasive arguments, with consideration given to the early theories of Aristotle, Cicero, Plato, Quintilian, etc., and the contemporary perspectives on attitude and behavior change. This course is designed at a college sophomore level and draws from the student’s previously learned perspectives of their courses offered at the College. (Usually offered Fall semester in odd numbered years.)
General Education: Meets SUNY requirement for Basic Communication (BC).

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SPE 111 - Fundamentals of Persuasion