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Niagara County Community College Niagara County
Community College
The Smart Place to Start
    Niagara County Community College
   
 
  Sep 25, 2017
 
 
    
2017-2018 Student Catalog
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BUS 140 - Visual Merchandising

3 Cr.
Contact Hours Per Week: 3 Lec.

The functional and aesthetic aspects of store layout and the display of merchandise are analyzed in detail. Various approaches to store layouts will be presented from the perspective of establishing the most efficient use of available space, creating appealing store environments based upon the study of color and form, and maximizing the sales potential of the space. The principles of display and design are examined from a retailing point of view. The relationship between point-of-purchase advertising, window display, and store ambiance will also be discussed.
Usually offered Spring semester


Click here for the Summer 2017 Schedule of Classes

Click here for the Fall 2017 Schedule of Classes




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