BRW 205 - Craft Beer Sales and Promotion

3 Cr.
Contact Hours Per Week: 3 Lec.

This course will further develop a student’s marketing knowledge for the craft-beer industry. It will act as an introduction to the craft-beer industries ever changing marketing climate. Topics of study will include demographics, consumer trends, business ethics, various marketing strategies, craft-beer branding, packaging choices, distribution sales structures, public relations, company and market expansions, as well as future market projections.
Pre-Requisites: BRW 101, BRW 102, BRW 103, BUS 113, BUS 122

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BRW 205 - Craft Beer Sales and Promotion