Jun 19, 2019  
2018 - 2019 Student Catalog 
    
2018 - 2019 Student Catalog [ARCHIVED CATALOG]

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BUS 113 - Fundamentals of Marketing

3 Cr.
Contact Hours Per Week: 3 Lec.

Marketing deals with the movement of goods and services from the provider to the consumer. This course provides an introduction to the concept of marketing as a system of interrelated, interdependent activities emphasizing the practical procedures involved in marketing management.


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