DST 205 - Craft Distillery Sales and Promotion

3 Cr.
Contact Hours Per Week: 3 Lec.

This course will concern itself with the further development of a student’s marketing knowledge for the craft distillation industry. It will act as an introduction to the craft distillation industry’s ever changing marketing climate. Topics of study will include demographics, market forecasting, consumer trends, business ethics, various marketing strategies, company and product branding, packaging choices, distribution sales structures, public relations, company and market expansions, as well as future market projections.
Pre-Requisites: BUS 113, BUS 122, DST 100, DST 101, DST 102, DST 103, DST 201, DST 202, DST 203

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DST 205 - Craft Distillery Sales and Promotion