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  Sep 23, 2017
 
 
    
2013 - 2014 Student Catalog [ARCHIVED CATALOG]

Digital Media, AS


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Contact Information

Program Requirements

Typical Program - Web Production Track

Typical Program - Video and Audio Production Track

Degree/Certificate:   Associate in Science
HEGIS Code:           5012
SUNY Code:            1599
Major Code:            DIGM

The Career

Digital Media has become an integral part of life in the 21st century. Companies rely on the web, social networks, e-commerce and mobile communication systems to grow their markets and compete on a global scale. Practitioners in this field combine creativity and technology to produce interactive media for sales, marketing, training, education and entertainment. Websites, blogs, podcasts, wikis, video streaming, video gaming systems, smart phones, multitouch tablets and other portable devices — digital media developers need the knowledge, skills, and creativity to develop engaging content for all of these platforms.

The NCCC Digital Media Associate Degree program is the first step to prepare you for a career in this exciting field. With further education, you could find employment as a web designer, project manager, interactive media developer, video producer and editor, or digital audio specialist, to name just a few of the career options.

The NCCC Approach

The Associate in Science degree program prepares students for transfer to a four-year college or university. A liberal arts-based program, the AS in Digital Media provides students with the general education they need for transfer. A core of digital media foundation courses gives students the technical skills they need to pursue a career in web production or video and audio production. Students choose to follow one of two tracks: Web Production or Video and Audio Production, depending on their interests and career goals.

Students in the Web Production track gain practical experience in the planning, creation and maintenance of a website. This includes the design and layout of websites that incorporate graphic images, animation, forms and interactive multimedia components. Students will learn to code websites using Hypertext MarkUp Language (HTML), Cascading Style Sheets (CSS) and Adobe  Dreamweaver. They will also use Adobe Photoshop, Adobe Flash and ActionScript to create multimedia elements and interactivity.

Students in the Video and Audio Production track learn the practical skills and creative production techniques to produce video and audio content for distribution on traditional and new media platforms including TV, radio, web streaming, audio and video podcasting, DVDs, CDs, and portable multimedia devices. Students use Final Cut Studio and AVID ProTools to create sophisticated video and audio projects.

Admission

Students admitted in September and January.

Program Mission Statement

The Digital Media Program strives to provide students with the skills and knowledge to be successful in an ever-changing technology-based industry by emphasizing adherence to industry standards, encouraging creativity, and developing students’ capacity for life-long learning.

Program Goals and Objectives

  • To prepare students for successful transfer to four-year institutions in digital media related fields.
  • To assist students in meeting a minimum of seven of the ten SUNY General Education requirements.

Student Learning Outcomes

Upon completion of the Associate in Science Degree or Certificate program in Digital Media, a graduate will be able to:

  • Identify digital media technologies and their use in the creation of digital media content.
  • Demonstrate the application of design principles in the development of digital media content.
  • Digitize and electronically manipulate audio, video, and graphic images.
  • Create a digital portfolio or demo reel of his/her work. Depending on a student’s career track, he/she will be able to:

Depending on a student’s career track, he/she will be able to:

  • Design and develop a website which includes interactive multimedia elements using current standards for coding
    OR
  • Produce, edit and package a video project for digital distribution.

Transfer Information

Students should work closely with their academic advisor to ensure a smooth transition into a related four-year degree program such as New Media, Digital Media, Multimedia or Media Arts. Dual admission agreements are in place for Canisius College’s Digital Media Arts program and SUNY Fredonia’s Visual Arts and New Media program.

Facilities

Digital Media students have access to two state-of-the-art digital media computer classrooms (Macintosh and Windows PC). In addition, students have access to a fully digital, high-definition TV studio with green screen and virtual set capabilities and digital audio recording and video production/editing facilities.

Software

The following software applications are used in the Digital Media Program:

  • Adobe Creative Suite including Photoshop, Illustrator, Fireworks, Flash, and Dreamweaver.
  • Apple Final Cut Studio including Final Cut Pro, Motion, Soundtrack Pro, Color, Compressor, and DVD Studio Pro
  • Apple iLife Suite including iMovie, iDVD, GarageBand, and iPhoto
  • AVID ProTools
  • Microsoft Word, Access, and PowerPoint
  • Web 2.0 tools such as Google Docs, Jing, Wetpaint

Program Requirements (DIGM)


Students entering the Digital Media program must be proficient in the use of Macintosh and/or Windows computers.

Students must choose either the Web Production Track or the Video and Audio Production Track.

  1. A total of at least 64 credit hours with a minimum curriculum grade-point average of 2.0. Academic Foundations courses do not count toward the degree.
  2. Digital Media: A minimum of 8 credit hours to include:
      **
     
      *
      ***
  3. Computer Technology: A minimum of 3 credit hours to include one of the following or selected through advisement.
      OR
      OR
      OR
      **** 
    Plus two (2) of the following courses:
     
     
     
     
     
  4. Communications: A minimum of 9 credit hours to include:
      *
     
      OR
     
  5. Health/Physical Education: A minimum of 2 credit hours.
  6. Arts: A minimum of 3 credit hours selected through advisement from courses with ART, MUS or THA prefix.
    (This course should be selected to meet a Western Civilization or Humanities General Education  Elective)
  7. Humanities: A minimum of 9 credit hours to include:
      *
     
    ___  ___    Humanities  elective (LIT, PHI or Foreign Language)
  8. Mathematics*: A minimum of 3 credit hours selected through advisement.
  9. Social Sciences: A minimum of 6 credit hours selected through advisement from courses with an ANT, CRJ, ECO, GEO, HIS, HUS, PSC, PSY or SOC prefix.
    (These courses should be selected to meet a Other World Civilization, American History, or Social Science General Education  Elective)
  10. Liberal Arts Elective: A minimum of 3 credit hours selected through advisement.
    (This course should be selected to meet a General Education  Elective not met through other courses)
  11. Track Requirements/Electives to total 18 credit hours.
  Web Production Track:
A minimum of 18 credit hours to include:
 
 
 
 
 
 

OR

Video and Audio Production Track:
A minimum of 18 credit hours to include:

 
 
 
 
  OR
 
 
 
 

 

Typical Program


Web Production Track (Associate in Science)


Total Credit Hours: 16

Second Semester


Total Credit Hours: 16

Third Semester


Total Credit Hours: 16/17

Fourth Semester


Total Credit Hours: 16

Video and Audio Production Track (Associate in Science)


Total Credit Hours: 16

Second Semester


Total Credit Hours: 16

Third Semester


Total Credit Hours: 16/17

Fourth Semester


Total Credit Hours: 16

Note:


* Dependent upon the fulfillment of the Academic Foundations requirement

** Must be taken in first semester

*** Must be taken in last semester

**** Highly Recommended for Video/Audio Production Track

Scholarship Opportunities


There are several scholarship available to NCCC students.  Scholarship Deadline dates vary each semester.  For more information, please visit the scholarship webpage at www.niagaracc.suny.edu/scholarships . The NCCC Scholarship Office located within the Financial Aid Complex, A-114 or by phone (716) 614-6205.

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