Degree/Certificate: Associate in Science
HEGIS Code: 5303
SUNY Code: 2271
Major Code: PBCO
Communication skills are important for success in the workplace, no matter what career a person pursues. The Public Communication curriculum provides the opportunity to develop and refine communication skills as well as to develop an understanding of the communication process. The Public Communication degree program enables graduates either to transfer to a four-year institution or to seek immediate employment in related fields where their communication skills would be an asset. Through careful selection of courses with an academic adviser, a Public Communication student can begin his/her pursuit of a career in various media industries such as journalism, public relations or advertising and marketing. Besides these traditional media careers, the Public Communication student can use the program as a stepping stone to other communication-intensive careers such as teaching and law.
The NCCC Approach
A student who graduates from the Public Communication program should be able to use the knowledge and skills he/she has acquired in a variety of career opportunities. Graduates have obtained traditional media-related positions such as account executive, journalist and public relations specialist. Graduates have also used their skills in pursuing careers in sales, teaching, marketing, law and customer service.
Although some graduates begin their career immediately after obtaining their associate degree in Public Communication, most graduates choose to continue their education at a four-year institution and embark on their career after completing their baccalaureate requirements.
Students admitted in fall, spring and summer. Because of the sequencing of courses, it may take more than four semesters of full-time study if a student begins this program in a spring or summer semester.
Upon completion of the AS degree in Public Communication, approximately 60 percent of the graduates continue their studies at a four-year institution. A majority of these continue their studies in the field of communication, but many choose to pursue degrees in fields as diverse as education, sociology and law. Students most often transfer to SUNY College at Buffalo, SUNY College at Fredonia, SUNY at Brockport or SUNY at Geneseo.
SUNY at Buffalo
SUNY College at Brockport
SUNY College at Buffalo
SUNY College at Fredonia
SUNY College/Empire State
Opportunities exist both on- and off-campus for students to gain practical experience in their chosen field. Students who wish to develop their writing and editing skills are encouraged to get involved with the SPIRIT, the campus newspaper. The SPIRIT gives students experience in writing, reporting, editing and layout/design. A state of the art audio production facility enables students to produce professional quality CDs for classroom assignments and program production through audio streaming and podcasting via the internet.
The computer classroom is equipped with Macintosh computers, scanners and printers. This classroom provides students with hands-on experience in layout and design utilizing the Adobe Creative Suite. Students may also use Windows-based computers in the Computer Access Lab in the library for preparing class assignments.
Alumni stress the value of internships and co-operative education experiences to develop skills. Internships are available at most local radio and television stations as well as other media industries such as advertising agencies, newspapers and public relations departments of local companies. Students interested in pursuing an internship or co-op should contact the internship coordinator for further information.
Program Goals and Objectives
- To prepare students for transfer to a four-year institution; although, some students seek immediate employment
- To complete at least seven of the ten knowledge and skills areas of general education
- To develop the student’s verbal, spoken, written and visual communication skills and abilities within the frame work of a liberal arts education
Student Learning Outcomes
At the completion of this curriculum the graduate will:
- Use the basic principles of design, layout and typography to design a newsletter and develop a brochure
- Describe the historical background of the mass media, and interrelationships of media in terms of programming, technology and ownership issues
- Explain the function and role of mass media in society
- Through the use of basic keyboarding, proofreading and word processing skills, students will use a computer as a tool for writing press releases, news stories (for newspapers, radio and television) and commercials for radio
- Produce a variety of business letters/memos and a formal business report
- Demonstrate the principles and skills involved in developing and delivering an oral presentation
- Utilize the principles of intrapersonal and interpersonal communication