2014-2015 Student Catalog 
    
    Dec 02, 2021  
2014-2015 Student Catalog [ARCHIVED CATALOG]

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BUS 116 - Principles of Sales

3 Cr.
Contact Hours Per Week: 3 Lec.

An introduction to professional selling techniques, both retail and industrial. Presentation and analysis of the theory and practice of customer-centered selling; from prospecting through to closing the sale. Career and leadership aspects of selling are emphasized. Student sales presentations will provide practice in controlled, but realistic situations.
Usually offered Spring semester


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