2014-2015 Student Catalog 
    Feb 05, 2023  
2014-2015 Student Catalog [ARCHIVED CATALOG]

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BUS 135 - Fundamentals of Advertising

3 Cr.
Contact Hours Per Week: 3 Lec.

An introductory course reviewing the history of advertising and the current use of various media for advertising. The course will also discuss relevant aspects of consumer behavior, persuasion, and design as they relate to advertising as a form of communication. Copy and media strategies will also be reviewed.
Usually offered Spring semester

Click here for the Summer 2022 Class Schedule

Click here for the Fall 2022 Class Schedule

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