DIG 105 - Social Media

3 Cr.
Contact Hours Per Week: 3 Lec.

Students in this course will study various concepts related to social media from mass communication and interpersonal communication approaches. Topics include, but are not limited to: impression management, social media attributes, measuring attention and engagement, co-creation, virtual communities, digital literacy, social networking, and the digital divide. Focus throughout the course will remain on the impact of social media on society, communication, business, and culture. Students will analyze the social media use of existent companies and offer suggestions for increasing attention and engagement.

This course is required for Digital Media and Communication Studies students and open to all students.
Usually offered Fall and Spring semesters

Click here for the Summer 2025 Class Schedule

Click here for the Fall 2025 Class Schedule

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DIG 105 - Social Media