BUS 140 - Visual Merchandising3 Cr.
The functional and aesthetic aspects of store layout and the display of merchandise are analyzed in detail. Various approaches to store layouts will be presented from the perspective of establishing the most efficient use of available space, creating appealing store environments based upon the study of color and form, and maximizing the sales potential of the space. The principles of display and design are examined from a retailing point of view. The relationship between point-of-purchase advertising, window display, and store ambiance will also be discussed. (Usually offered Spring semester.)
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