2011-12 Student Catalog 
    Mar 21, 2023  
2011-12 Student Catalog [ARCHIVED CATALOG]

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SPE 111 - Fundamentals of Persuasion

3 Cr.

This course is designed to introduces the student to the fundamentals of persuasion. Emphasis is placed on writing and speaking skills/techniques, the elements, audience, message, modes and strategies/reasoning of the persuasive arguments, with consideration given to the early theories of Aristotle, Cicero, Plato, Quintilian, etc., and the contemporary perspectives on attitude and behavior change. This course is designed at a college sophomore level and draws from the student’s previously learned perspectives of their courses offered at the College. Meets SUNY General Education requirement for Basic Communication (C). (Usually offered Fall semester in odd numbered years.)

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