DIG 105 - Social Media

3 Cr.
Contact Hours Per Week: 3 Lec.

Students in this course will study various concepts related to social media from mass communication and interpersonal communication approaches. Topics include, but are not limited to: impression management, social media attributes, measuring attention, co-creation, virtual communities, and network analysis. Focus throughout the course will remain on the impact of social media on society, communication, business, and culture. This course is grounded in both theory and practice. In the second half of the course, students will put their knowledge into practice as they develop social media campaign proposals for existent companies.
This course is required for Digital Media students and open to all students.
Usually offered Fall and Spring semesters

Click here for the Winter 2025 Class Schedule

Click here for the Spring 2025 Class Schedule

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DIG 105 - Social Media